Digital Manager – vacancy

Poetry London is one of the UK’s bestselling poetry magazines. Published three times a year in February, May and September, each issue contains new poetry, authoritative reviews and features. Poetry London holds an annual poetry competition and launches each issue with readings from distinguished poets published in the magazine.


Digital Manager Job Description

Role

The Digital Manager will work closely with the Poetry Editor, Reviews Editor and General Manager to maintain the magazine’s website and to develop a new digital presence for the magazine. They will have a good working knowledge of the contemporary poetry scene, experience of social media and digital marketing, as well as the ability to work flexibly and independently. The role includes responsibility for maintaining and improving the current website, and in the longer term working with the Poetry and Reviews Editors to develop a digital archive of the magazine. We see our digital presence and its development as key to the magazine’s continued growth, development and, indeed, existence. It should exist as an important link between our expanding programme of live events and the print magazine, as well as becoming an integral part of our offer to subscribers.

Responsible to the Poetry Editor and line managed by the General Manager.

The role is freelance, and is offered in the first instance for 1 year fixed-term. The fee is £2,000 per issue of the magazine (3 issues per year).

Key Responsibilities

Website

  • Maintaining and updating the website on a regular basis.
  • Researching and developing new ideas for the Poetry London website and for the wider digital presence of the magazine, including subscription-only content.
  • Uploading each new issue of Poetry London, including cover image, table of contents, a selection of poems and reviews, with bios and photos of authors, and updating the colour scheme of the website to match that of the current issue.
  • Liaising with the Assistant Editor to obtain images, poems, reviews, bios and colour code.
  • Developing the online provision for entries into the annual Poetry London Competition.
  • Updating competition details and uploading the competition entry form once a year.
  • Updating the MailChimp database.
  • Taking overall responsibility for ensuring server and mailbox issues are resolved and liaising with the service provider when any problems arise.
  • Using analytics services to measure and report on website and social media performance in a manner appropriate for internal and funder use.

Online Content

  • Filming and editing videos at Poetry London events and uploading them to the website.
  • Developing new ideas for website-only content.

Marketing

  • Researching and implementing new marketing strategies based on the move from traditional print-based marketing to social and digital media.
  • With the Assistant Editor, preparing and sending newsletters to announce upcoming issues, the launch events, the competition and other necessary information using MailChimp.
  • Promoting engagement with and subscription to the magazine via social media.

Archive

  • Working with the Editors to develop a digital archive of the magazine available via log-in to subscribers.

Administration

  • Contributing in partnership with the Editors, General Manager and Trustees to strategic planning for Poetry London, including fundraising, Arts Council reporting and business planning
  • Working closely with the Editors in maintaining editorial standards of the magazine and continuing to develop its reputation for excellence
  • Attending regular editorial, planning and Board of Trustees meetings and undertaking management and administrative tasks as required
  • With the Assistant Editor, taking lead role in subscription drive and retail sales

Person Specification

  • Excellent administrative and organisational skills and the ability to work independently
  • Experience of working with WordPress and Mailchimp
  • Familiarity with web design, image editing and e-magazine software and platforms, and Microsoft Office
  • Familiarity with Photoshop and basic video editing software
  • Good knowledge of the contemporary poetry scene
  • Good knowledge of social media platforms and a flair for engaging with online communities.
  • Creative approach to digital presentation of information and web space
  • Excellent written and verbal communication skills
  • Excellent team working skills and the ability to work collaboratively with a range of different partners and stakeholders, both internally and externally
  • Ability to work to a high degree of accuracy and literacy in preparing copy
  • Ability to meet tight deadlines and work on multiple projects simultaneously
  • Self-motivated with a desire to develop new skills/learn new software

How to apply

1. Please send cover letter and CV to admin@poetrylondon.co.uk by 5 March 2019.

2. Please complete the equal opportunities form (this will not be linked to your application, but will help us to implement and monitor our equal opportunities policy).